VM Manager, Arc'teryx

Position Summary / 职位概述

The Visual Merchandising Manager is responsible for developing and driving the Visual Merchandising strategy, standards and execution across the Greater China retail network.

This role owns the development of national VM guidelines, seasonal GTM visual merchandising directives, product presentation standards and VM capability building. The role works closely with Merchandising, GTM, Retail, Brand Marketing, Store Development and regional/store VM teams to translate brand and product strategies into compelling and commercially effective retail experiences.

The VM Manager is also responsible for ensuring consistent and high-quality execution across stores through training, coaching, store visits, execution reviews and continuous optimization.

视觉陈列经理负责制定并推动大中华区零售渠道的视觉陈列策略、标准及落地执行。

该岗位将负责全国零售门店 VM 陈列标准体系、季度 GTM 上新陈列指引、产品陈列规范及 VM 团队能力建设，并与 Merchandising、GTM、Retail、Brand Marketing、Store Development 以及区域和门店 VM 团队紧密合作，将品牌策略、产品策略转化为具有品牌影响力及商业价值的零售体验。

同时，通过全国 VM 培训、门店巡查、执行评估及持续优化，确保品牌 VM 标准在全国门店得到一致、高质量的执行。

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Key Responsibilities / 主要职责

1. VM Strategy & Standards

全国 VM 策略与陈列标准

* Develop and continuously evolve the national Visual Merchandising strategy, standards and operating framework aligned with brand positioning and business priorities.

* Own the development and update of the **National VM Guideline / VM Playbook**, including product presentation, zoning, fixture utilization, styling, mannequin presentation, signage and visual storytelling standards.

* Translate global and regional VM direction into locally relevant and executable Greater China guidelines.

* Establish clear VM principles and standards across different store formats, store tiers and retail environments.

* Continuously identify opportunities to elevate store presentation, consumer journey and overall retail experience.

* 负责制定并持续优化全国 VM 策略、标准及工作体系，使其与品牌定位及商业目标保持一致。

* 主导制定及更新**全国 VM 陈列指导手册 / VM Playbook**，涵盖产品陈列、区域规划、货架使用、搭配造型、模特陈列、店内视觉沟通及产品故事表达等。

* 将 Global / Regional VM Direction 转化为适合中国市场、可执行的本地化 VM 指引。

* 根据不同店型、店铺级别和零售场景建立清晰的陈列原则与标准。

* 持续优化产品呈现、消费者动线及整体零售体验。

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2. GTM & Seasonal VM Direction

GTM及季度上新陈列指引

* Partner closely with GTM, Merchandising, Brand Marketing and Retail teams throughout the Go-To-Market process.

* Translate seasonal product strategies, key franchises, product stories and commercial priorities into clear retail VM directions.

* Develop **seasonal VM directives / GTM launch guidelines**, including product zoning, outfit/styling recommendations, fixture allocation, storytelling priorities and store execution examples.

* Manage seasonal VM calendars and ensure key product launches, campaigns and commercial moments are delivered accurately and on time.

* Support pre-season planning, launch execution and in-season VM adjustments according to product performance and business needs.

* 深度参与 GTM 流程，与商品、GTM、Brand Marketing 及 Retail 团队紧密合作。

* 将季度商品策略、核心产品系列、重点产品故事及商业目标转化为清晰的零售 VM 策略。

* 负责制定**季度 VM Directive / GTM 上新陈列指引**，包括产品区域规划、搭配建议、器架分配、重点产品故事及门店陈列示范。

* 管理季度 VM Calendar，确保重点产品上市、Campaign及关键商业节点按计划高质量落地。

* 根据商品表现及业务需求，在上市后持续进行 In-season VM 调整和优化。

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3. Retail Execution & VM Excellence

全国门店执行与 Retail Excellence

* Drive consistent and high-quality VM execution across the national retail network.

* Establish store VM execution standards, inspection mechanisms and evaluation criteria.

* Conduct regular store visits and market reviews to assess VM execution, identify gaps and provide actionable improvement plans.

* Lead VM execution for key flagship stores, strategic doors and major retail moments.

* Partner with Retail Operations and store teams to continuously improve product presentation and consumer experience.

* Capture best practices and scalable solutions and roll them out across the retail network.

* 推动全国零售门店 VM 标准的一致、高质量执行。

* 建立门店 VM 执行标准、巡店机制及评估体系。

* 定期进行市场及门店巡查，识别 VM 执行差距，并制定可执行的改善方案。

* 重点支持旗舰店、核心店铺及关键商业节点的 VM 陈列执行。

* 与 Retail Operations 及门店团队合作，不断提升商品呈现及消费者体验。

* 总结优秀门店案例及 Best Practice，并形成可复制方案推广至全国。

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4. VM Training & Capability Building

全国 VM 培训及能力建设

* Develop the national VM training strategy and capability-building framework.

* Design and deliver seasonal VM training, product presentation workshops and hands-on store coaching.

* Translate VM standards and GTM directives into clear and practical training materials for store teams.

* Build and continuously develop regional and store-level VM talent.

* Establish VM onboarding, certification and ongoing development programs where appropriate.

* Facilitate regular VM meetings, workshops and best-practice sharing sessions to ensure alignment across markets.

* 建立全国 VM 培训体系及人才能力发展框架。

* 负责季度 VM 培训、产品陈列 Workshop 以及门店现场 Coaching。

* 将 VM 标准及 GTM Directive 转化为门店团队清晰、易理解、可执行的培训内容。

* 培养区域及门店 VM 人才，提高全国 VM 团队的专业能力。

* 根据业务需求建立 VM Onboarding、认证及持续发展机制。

* 定期组织全国 VM Meeting、Workshop及优秀案例分享，确保全国团队目标及标准一致。

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5. VM Team & Store VM Management

VM 团队及门店 VM 管理

* Provide professional direction, coaching and support to regional and store VM teams.

* Set clear VM expectations, priorities and execution standards across markets.

* Build strong communication mechanisms between HQ VM, regional VM and store teams.

* Review store VM performance and identify capability gaps and development opportunities.

* Support talent development and succession planning for key VM positions.

* 为区域及门店 VM 团队提供专业指导、培训及支持。

* 明确全国 VM 工作重点、执行标准及团队要求。

* 建立总部 VM、区域 VM 及门店团队之间高效的沟通机制。

* 定期评估门店 VM 表现并识别能力提升机会。

* 支持核心 VM 人才发展及梯队建设。

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6. Product Storytelling & Consumer Experience

产品故事及消费者体验

* Translate brand and product strategies into compelling in-store storytelling.

* Ensure key franchises, hero products and seasonal stories are clearly communicated through product presentation and visual merchandising.

* Create intuitive and inspiring consumer journeys through effective zoning, product adjacencies and visual hierarchy.

* Balance brand storytelling, consumer experience and commercial performance in VM decisions.

* 将品牌策略及产品策略转化为具有感染力的店内产品故事。

* 通过产品陈列和视觉表达突出核心产品系列、Hero Product及季度重点故事。

* 通过合理的产品分区、关联陈列及视觉层级打造清晰、有吸引力的消费者动线。

* 在 VM 策略中兼顾品牌表达、消费者体验及商业表现。

7. Cross-functional Collaboration

跨部门协作

* Act as a key VM partner to Merchandising, GTM, Retail Operations, Brand Marketing, Store Development and Training teams.

* Participate in seasonal planning and GTM milestones to ensure VM requirements are integrated early in the process.

* Collaborate with Global / Regional VM teams to receive, localize and implement global VM strategies and toolkits.

* Provide marketplace insights and store-level feedback to influence future VM, product and retail strategies.

* 作为 Merchandising、GTM、Retail Operations、Brand Marketing、Store Development及Training团队的重要 VM 合作伙伴。

* 深度参与季度商品规划及 GTM 关键节点，确保 VM 需求在项目早期即被纳入。

* 与 Global / Regional VM 团队保持密切合作，承接并本地化全球 VM 策略及 Toolkit。

* 根据市场、消费者及门店反馈，为未来 VM、商品及零售策略提供专业建议。

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8. New Store & Key Retail Projects

新店及重点零售项目

* Lead or support VM planning and execution for new store openings, relocations, renovations and key store upgrades.

* Develop VM zoning, product presentation and opening merchandising plans according to store architecture and assortment.

* Ensure stores are VM-ready before opening and deliver high-quality opening execution.

* Support special retail projects, pop-ups, campaign activations and key brand moments when required.

* 负责或支持新店、移店、改造及重点店铺升级项目的 VM 策划和落地。

* 根据店铺空间、商品组合制定产品区域规划及 Opening Merchandising Plan。

* 确保新店开业前达到 VM Ready 标准，并保证高质量开业呈现。

* 根据业务需求支持 Pop-up、Campaign Activation及其他重点品牌零售项目。

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Role Qualifications / 任职要求

* Bachelor’s degree or above in Visual Merchandising, Fashion, Design, Retail, Marketing or related disciplines.

* **6–8+ years of Visual Merchandising experience**, preferably within premium sportswear, outdoor, fashion or lifestyle retail brands.

* Minimum 2–3 years of experience managing VM projects, regional/store VM teams or VM capability-building programs preferred.

* Strong understanding of apparel and footwear product presentation, styling, retail zoning and consumer journey.

* Proven experience developing VM guidelines, seasonal directives or retail playbooks.

* Strong knowledge of GTM processes and the ability to translate product and brand strategies into store execution.

* Strong retail sensibility with the ability to balance brand presentation and commercial objectives.

* Demonstrated experience in VM training, coaching and capability building.

* Excellent project management, communication and cross-functional collaboration skills.

* Strong presentation skills and proficiency in PowerPoint / Keynote; knowledge of Adobe Creative Suite is preferred.

* Strong English and Chinese communication skills.

* Able to travel frequently across Greater China.

* Passion for sport, outdoor culture, retail innovation and consumer experience is highly preferred.

* 本科及以上学历，视觉陈列、时尚、设计、零售、市场营销等相关专业优先。

* **6–8年以上视觉陈列相关经验**，具有高端运动、户外、时尚或 Lifestyle 品牌经验优先。

* 具有2–3年以上 VM 项目、区域/门店 VM 团队管理或 VM 培训体系建设经验优先。

* 熟悉服装、鞋类产品陈列、造型搭配、零售空间规划及消费者动线。

* 具有独立制定 VM Guideline、Seasonal Directive 或 Retail Playbook 的经验。

* 熟悉 GTM 流程，能够将品牌及商品策略转化为门店可执行方案。

* 具有较强的零售及商业意识，能够平衡品牌表达和销售目标。

* 具有 VM 培训、Coaching及团队能力建设经验。

* 具备优秀的项目管理、沟通及跨部门协作能力。

* 具备优秀的提案及 Presentation 能力，熟练使用 PowerPoint / Keynote；掌握 Adobe Creative Suite 优先。

* 良好的中英文沟通能力。

* 能够接受全国范围内较高频率的出差。

* 对运动、户外文化、零售创新及消费者体验具有高度热情者优先。