岗位描述
About This Team
Team working scope and clarify internal & external stakeholders
The GTM (go to Market) team based within the Merchandise Department, serves as the core engine driving successful product launches in China and cross-departmental communication and collaboration. We are seeking a candidate who is detail-oriented and proactive to join our elite team. The ideal candidate will play a key role in ensuring successful product launches, optimizing GTM processes, and supporting business growth.
How You Contribute
Main duties and responsibilities
Job scope
1. GTM Fouse: supporting on GTM calendar, Research and analysis the unique market characteristics, consumer preferences, product feature, tailor localized GTM strategies, and ensure the smooth launch and promotion of products in these key channels.
2. Project Support: Primarily responsible for special project launch. Responsible for market research and cross-functional team collaboration, formulating and implementing, ensuring that all product lines are launched on time and seamlessly transitioning between the planning and execution phases.
3. Market Trend & Insight: Regularly monitor market, category and competitor trends, build a trend tracking framework to identify key market signals. Analyze rivals’ product mix, pricing, marketing, channels and competitiveness to sort out their pros and cons. Deliver periodic insight and competitor reports with opportunities, risks and improvement proposals to back product updates, marketing planning and market deployment
4. Analysis & Optimization: weekly monitoring sales performance tracking of all products listed on the GTM Calendar. Beyond routine data analysis, the core focus is on proactive risk identification and control. immediately deliver actionable, data-backed solutions to mitigate risks. This systematic oversight is critical to refining GTM efficiency and ensuring successful launch outcomes.
Role Qualifications
1. Bachelor’s degree or above.
2. Possess acute market monitoring, trend capture, in-depth competitor insights, and strong data integration & report output capabilities.
3. Fluent in English (both written and verbal) for effective cross-cultural communication.
Must Have:
1. Possess strong product knowledge learning ability, as well as acute market monitoring,
2. Strong English skills & public speaking and presentation skills
3. Attention to detail & high energy.