(Ass.) Product Marketing Manager, PeakPerformance

How You Contribute

Support the execution of Peak Performance key product marketing initiatives. Partner with cross-functional teams to deliver localized product storytelling and go-to-market content, aiming to drive product awareness and support sustainable sell-through performance.

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Job Scope

Product Marketing Planning & Insights

• Support collaboration with global/local product and merchandising teams to understand product roadmaps, technical innovations and key product value propositions; assist in translating product features into locally relevant consumer benefits.

• Conduct competitor research and collect consumer insights to help identify key user needs, usage scenarios and purchase motivations; support the development of localized product positioning and messaging.

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Product Campaign Execution & Coordination

• Campaign Execution: Lead the execution of product marketing campaigns and initiatives, including timeline coordination, content development, campaign rollout, amplification activities and performance tracking.

• Local Product Storytelling & Asset Development: Assist in developing localized product messaging, storytelling materials and sales enablement assets. Coordinate creative briefing processes, manage production timelines, ensure asset localization quality and support agency management when needed.

• Cross-functional Coordination: Work closely with other Marketing team members to ensure consistent product communication across channels. Support product-related keyword optimization initiatives on social media platforms (etc RED).

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Reporting & Administrative Support

• Prepare campaign recap reports and support monthly / quarterly / yearly business reviews.

• Track product GTM performance and compile insights to support future optimization recommendations.

• Support budget tracking and administrative processes, including procurement, contract management, invoice processing and other related workflows.

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Role Qualifications

• 5-7 years of marketing experience, preferably in product marketing, sports, outdoor, apparel, footwear or premium consumer goods industries.

• Bachelor's degree or above in Marketing, Business, Communications or related fields.

• Good understanding of outdoor consumers, product marketing principles and localized go-to-market execution.

• Familiarity with digital and social media platforms, with an interest in emerging marketing trends and consumer behaviors.

• Experience supporting integrated marketing campaigns and coordinating cross-functional projects.

• Basic understanding of content development and production processes, including visual and video assets.

• Strong organizational and project coordination skills with attention to detail.

• Effective communication and stakeholder management skills.

• Proactive, collaborative and willing to learn in a fast-paced environment.

• Excellent verbal and written communication skills in both Chinese and English.

• Passion for the outdoors and enthusiasm for premium outdoor products and brand storytelling.