Brand Marketing Manager-Energy, Salomon

How You Contribute

You will be focused on the Sportstyle category, lead creative development and go-to-market amplification for global-local intersection collaboration projects. Drive close alignment and consistent communication with global teams and local external partners. Oversee full marketing roll-out for inline local capsule drops, as well as always-on heat-maintenance strategies and continuous activation plans for core icon evergreen footwear, reinforcing Salomon’s local cultural footprint and fashion authority in street and outdoor scenes.

1. Annual Energy & Inline Marketing Strategy & Calendar Planning (30%)

 Develop and execute annual & seasonal marketing strategies and full project calendars centered on Energy co-brand portfolio, local inline RMU capsule collections, and icon always-on evergreen lineup.

 Define seasonal strategic priorities, product launch rhythm, storytelling direction and resource allocation for the three core business modules.

 Align local marketing roadmaps with global Energy brand guidelines and local fashion trends, formulating sustained activation tactics to stabilize and elevate long-term market heat of collaborative products, local exclusive capsules and iconic footwear models.

2. Global & Local NRG Intersection Marketing Strategy & Execution (30%)

 Take charge of local adaptation and tactical deployment for global NRG collaboration projects, including local target audience positioning, localized execution roadmaps and market-specific communication strategies.

 For local original intersection collaborations, independently lead the full pre-launch creative formulation, visual material direction, consumer insight strategy and complete go-to-market action plans.

 Closely collaborate and align with the Marcom team throughout post-launch implementation, ensuring accurate campaign delivery, consistent brand tonality and maximum local market exposure.

3. Local RMU Capsule Creative Strategy & Marketing Execution (25%)

 Lead localized creative strategy, seasonal story packing, TA positioning and full-set execution plans for inline local RMU exclusive capsules.

 Conduct local market trend deep-dive to customize region-adapted content tonality, communication focus and activation roadmap.

 Oversee content production, official channel publishing and localized campaign amplification to maximize market penetration and local consumer resonance for regional exclusive product drops.

4. Cross-functional Coordination & Operations (10%)

 Lead cross-functional alignment with Merchandising, Planning, E-commerce, Retail Marketing, and Communications teams to ensure project synergy and impact.

 Oversee project budgets, timelines, and performance tracking for all collaboration launches and community activities.

 Manage key operational processes including budget planning/tracking, contract processing, quotations, and Free Goods applications in collaboration with Finance, Procurement, and Legal teams.

5. Performance Tracking & Reporting (5%)

 Prepare and present performance analysis for monthly, quarterly, and annual internal strategy reviews.

Role Qualifications

Qualifications:

 8+ years of experience in Energy marketing, brand marketing, intersection management or community building, preferably within fashion, streetwear, or lifestyle industries.

 Proven track record of managing end-to-end projects and product launch campaigns.

 Strong existing network and credibility within designer, street culture, media, or KOL communities in China and global-wise.

 Excellent project management skills, with ability to multitask and lead cross-functional teams.

 Deep understanding of China’s youth culture, subcultures, and digital landscape.

 Creative, proactive, and highly connected—always knowing what’s next and who’s shaping it.

 Strong ownership, open and positive mindset, who is solution seeker

 Excellent written and speaking English and Chinese skills

 Down to earth, proactive, and strong sense of curiosity

Our "MUST HAVES":

 Proven work ethic with utmost integrity

 Desire to excel and succeed

 Actively live and breathe the Salomon culture and lifestyle

 Self-awareness, with a desire for constant self-improvement (goal -oriented)

 Entrepreneurial spirit and an egoless nature

 Self-motivated, passionate, empathetic, approachable

 Outgoing, energetic, upbeat and Fun