锦鲤求职锦鲤求职

大众汽车(中国)投资有限公司

Internal & CEO Communication

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当前公开岗位库收录 大众汽车投资 3 个在招实习岗位。岗位数量与状态以企业官网为准。

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岗位描述

Brief introduction of this position:

The Internal & Executive Comms is responsible for shaping and amplifying the company's voice to employees and leaders. The role develops and executes strategies for employee communication, engaging internal events, and impactful corporate culture initiatives. A key focus is partnering with senior executives to build their internal and external profiles through strategic communication supports.

Key tasks:

Content Creation: Develop and distribute regular internal communications (e.g., newsletters, intranet updates, leadership emails).

Event Planning: Plan, coordinate, and execute key internal events such as all-hands meetings, town halls, and team-building activities.

Campaign Management: Design and roll out corporate culture initiatives and internal campaigns to foster engagement and reinforce core values.

Speechwriting: Craft speeches, talking points, and presentations for senior executives for internal and selected external forums.

Profile Development: Work with executives to build and maintain their professional profiles through various internal and external channels.

Channel Strategy: Manage and optimize internal communication platforms (e.g., intranet, digital signage) to ensure effectiveness and reach.

Executive Briefing: Provide proactive communications counsel and briefings to senior leaders ahead of key engagements.

Measurement & Analysis: Track metrics and analyze the impact of internal and executive communication programs.

Qualification and skills:

Bachelor’s degree (or equivalent) in public relations, marketing, or advertising.

Working exprience with the auto industry or PR sector is a plus.

Education: A Bachelor's degree is mandatory, typically in Public Relations, Communications, Journalism, or Business. A Master's degree (e.g., MBA) is a strong plus.

Language Skills: fluent in English, German is a plus.

Soft Skills: Great communication skills, open-minded, willing to learn

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