锦鲤求职锦鲤求职

大众汽车

Hefei_Region Mgmt. (Central) Intern_43012450

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岗位描述

主要职责/Your Responsibilities:

• Sales Data Analytics: Retail‑level performance analysis, including tracking metrics, mining consumer insights and outputting data‑driven marketing recommendations

• Retail Marketing Campaign Planning: Full retail‑campaign governance, including designing end‑to‑end activities, coordinating stakeholders and evaluating post‑campaign outcomes

• Channel Performance Monitoring: Dealer channel oversight, including tracking KPIs, identifying channel anomalies and formulating optimization proposals

• Customer Journey Operation: End‑to‑end customer experience management, including managing offline touch‑points, lifting lead conversion and iterating marketing strategies.

岗位要求/Required Qualification:

• Language skills: Excellent English proficiency (both written and spoken) with the ability to use English as a working language.

• Proficient in Microsoft Office software (excellent excel skill).

• Strong logical thinking, communication, and teamwork skills; ability to work independently and adapt to a fast-paced environment.

• Available for at least 4-6 months, with a minimum of 4 working days per week.

• Current enrollment in a bachelor's or master's program at a recognized university. All majors are welcome.

• Prior internship experience in consulting, data analysis, product management, or the automotive industry is a plus.

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