Marketing Advisor (Immune)

在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。

职位

Functional expertise – Primary Responsibilities & Accountabilities

Play the role of “strategic product champion” to lead the development of the local (or above affiliate) marketing strategy and drive/coordinate branding development or evolution process

Ensure the development of the marketing strategies and their execution with a strong focus of patient value and connected with all the strategies and solutions generated by different functions and teams

Design and deliver delightful end-to-end customer experiences through networked way of working

Maintain up to date knowledge of the global market for the therapy area

Use appropriate data analytics: analyze and assesses the data to extrapolate meaning and opportunities that drives the product’s overall market strength and positioning

Enable a wide range of tactical activities to support a seamless, well integrated brand message and overall position across multiple marketing platforms. These activities may span several customer types (e.g. payers, HCPs) and will require working knowledge across different types of marketing

Monitor competitor activity and recommend action

Cultivate and develop Key Opinion Leaders, product advocates and speakers Ensure that all products are actively forecasted; manage the introduction/withdrawal of products; and that product changes/updates are communicated

Provide input into public relations and access strategy Respect the compliance with all relevant Roche guidelines and policies

Mindset & Behaviors

Enterprise thinking, eager to learn, system thinker, self-managed & directed, bold, and being able to prioritize

VACC mindset

The ability to work with cross-functional teams is a must

Ability to understand and leverage digital means and tools

Embracing & implementing agile ways of working is a must

Entrepreneurial mindset with good partnering capabilities (ability to deeply listen, question & understand, communicate smoothly)

Growth mindset, able to learn and unlearn quickly, takes risks and experiments, embrace challenges and failures, and contributes to the learning cycle by sharing knowledge with others inside Roche

Operating Principles

Put Patients First: I always act as if patients I know are in the room and do what's best for them

Follow the science: I seek answers through experiments, data and debate, and act on facts

Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part

Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others

Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures

Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less

Make impact now: I take accountability to do what's right, deliver value fast, and don't wait for certainty

Think long term: I choose actions today that benefit future generations

Skills and Experience :

You have at least 8 years of experience in sales, marketing (at least 1 years of marketing relevant experience/projects including work packages and gigs), digital engagement and/or commercial operations (including leadership), with demonstrable evidence of successfully partnering with customers and achieving shared goals and outcomes.

Pharmaceutical, Diagnostics, Health Sciences, Biotechnology , Business, Marketing or other related fields preferred

You have a proven track record of building, leading and contributing to high performing, diverse, agile teams

Proficient in Mandarin and English

我们是谁

打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。

让我们一起，构建更健康的未来。

罗氏提供平等的职业发展机会。