Marketing Manager - 乳腺肿瘤治疗领域

在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。

职位

Main Responsibilities:

Manages market research needs for products or therapeutic areas within the organization.

Conducts and manages primary and secondary market research projects, including labeling and advertising.

Provides marketing insight and direction to optimize strategic products

Analyzes data and makes strategic recommendations.

Contributes to annual business plan and maximizes market potential. Interprets and translates scientific clinical data into commercial implications.

Directs the development of company marketing plan and supporting sales activities for specific products or product lines including assessment of potential markets.

Establishes pricing strategies, develops budgets and monitors expenditures.

May develop short and long-range strategies for product expansion. Interfaces with Product Development, Production and Manufacturing to develop new products or enhance existing products or product lines.

May act as a technical advisor for specific products.

Oversees market analysis, monitors competitive activity, and identifies customer needs. Defines vision, strategies, and tactics.

Selects, develops and evaluates employees to ensure the efficient operation of the function.

Education/Qualifications

Bachelor above

Medical, marketing, commerce preferred

Adapt well to different cultures and business styles

Collaborative and supportive approach to teamwork

Good understanding and strong commitment

Innovate and highly self-motivated to drive results

Strong learning agility

Job Required Competencies

MNC background

7-10 years’ experience in marketing and/sales

7 years Pharmaceutical or relevant marketing experience preferred

Strong communication and presentation skills in Chinese and English (oral and writing)

Strong execution capability, cross-functional communication

Excellent communication and presentation skills in Chinese and English (oral and writing)

我们是谁

打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。

让我们一起，构建更健康的未来。

罗氏提供平等的职业发展机会。