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罗氏制药中国

Product Lead

  • 社招
  • 上海
  • 硕士及以上
  • 市场营销
  • 发布于 2026-07-21
原岗位链接 ↗

岗位描述

在罗氏,我们鼓励每位同事展现真实的自己;我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结,在这里,你将因为做自己而被重视、接纳和尊重,并得到个人的提升和职业的发展。所有的这一切,都是为了更好地预防、阻止和治愈疾病,并确保医疗资源的可及性和可持续性。欢迎加入罗氏,一个重视每种声音的地方。

职位

Job Summary:

Implement a marketing and sales strategy for coagulation business in order to meet established sales and market share targets.

Main Tasks & Responsibilities :

Develop product/product group marketing plan

Perform a range of activities for assigned product/product group such as conducting market research, setting price, launching new products, monitoring sales performance and developing & executing promotional activities.

Monitor, analyze, and evaluate domestic and international market trends, competitor activity to identify market opportunities for the product.

Monitor, analyze, and evaluate product performance and customer.

Design sales campaigns and sales collateral for the product strategy that are effective and appropriate for the target audience.

Develop and maintain Key Opinion Leaders for product/product group.

Other projects or tasks assigned by line manager

Education& Qualifications:

Bachelor or master Degree in Clinical Medicine or other Appropriate Science

MBA in Marketing will be a plus.

Proficiency in both spoken and written English

Good command of MS office software application

Product & marketing expertise

我们是谁

打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学,确保今天和明天的人们,都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗,我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案,对全球的医疗环境带去推动和影响。

让我们一起,构建更健康的未来。

罗氏提供平等的职业发展机会。

市场营销方向的申请准备

先核对岗位要求与自己的经历,再准备档案、投递和面试。

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