岗位描述
在罗氏,我们鼓励每位同事展现真实的自己;我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结,在这里,你将因为做自己而被重视、接纳和尊重,并得到个人的提升和职业的发展。所有的这一切,都是为了更好地预防、阻止和治愈疾病,并确保医疗资源的可及性和可持续性。欢迎加入罗氏,一个重视每种声音的地方。
职位
Position Summary
We are seeking a proactive and execution-oriented Product Manager to join our commercial team for the launch of Gazyva® (Obinutuzumab). In this role, you will be responsible for executing brand tactical plans, creating high-impact educational and marketing materials, and coordinating multi-channel campaigns for HCP engagement. You will collaborate closely with field sales, medical affairs, and external partners to drive brand awareness and adoption across target accounts.
Key Responsibilities
Tactical Execution: Translate brand strategy into actionable marketing tactics, promotional materials, and regional event plans tailored to nephrology stakeholders.
Campaign & Content Creation: Develop compliant promotional content, digital assets, and educational toolkits for sales representatives to drive effective customer interaction.
Field Support & Alignment: Work closely with the sales team to gather field feedback, provide regular product training, and ensure message consistency.
Event Management: Plan and execute regional academic symposiums, advisory boards, and medical conference participation in alignment with brand objectives.
Performance Tracking: Monitor campaign execution metrics, track promotional budget usage, and analyze sales feedback to optimize marketing activities.
Qualifications & Experience
Bachelor’s degree or above in Life Sciences, Pharmacy, Medicine, or Business.
2–4 years of pharmaceutical product management or strong sales/medical experience in specialty care (Nephrology, Immunology, or Oncology experience preferred).
Solid project management, communication, and execution skills.
Fluency in Mandarin and professional proficiency in English.
我们是谁
打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学,确保今天和明天的人们,都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗,我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案,对全球的医疗环境带去推动和影响。
让我们一起,构建更健康的未来。
罗氏提供平等的职业发展机会。