锦鲤求职岗位描述
在罗氏，我们鼓励每位同事展现真实的自己；我们欣赏独特且出众的品质。罗氏的文化鼓励积极的表达、开放的对话和真诚的连结，在这里，你将因为做自己而被重视、接纳和尊重，并得到个人的提升和职业的发展。所有的这一切，都是为了更好地预防、阻止和治愈疾病，并确保医疗资源的可及性和可持续性。欢迎加入罗氏，一个重视每种声音的地方。
职位
Develop and execute Marketing plans, business strategies and marketing tactics across the Precision Oncology to maximize its commercial success.
Identify business opportunities and challenges in the market that addresses customer pain points
Maintain market intelligence, monitor and analyze product and competitors; and pivot market strategies where necessary.
Shape reimbursement policies and communicate the value of our product.
Influence lab and clinician behavior to drive adoption
Establish annual sales forecast and 3-year business planning for the products assigned in line with the developed strategies.
Identify executable strategies and translate them into concrete next steps that can be trialed with CST (Sales)
Explore and experiment with new innovative commercial business models to further support market development efforts
Organize and carry out marketing events to engage users, clinicians and other healthcare professionals.
Launch preparation fundamentals based on Launch Power House framework
Lead cross-functional teams to develop, execute and monitor product launch plan and key milestones, to ensure a successful product commercialization.
Ability to craft customer specific and compelling product messaging. Includes internal and external public communications on digital , in-person and paper channels
Clear price and product positioning in identified customer segments, with an understanding of the market dynamics and competitor landscape.
Ensure that all marketing materials (promotional content, product info, manuals, etc) are compliant with Roche and local regulatory requirements; and available for the CST (sales) team to promote the products effectively.
Work and prioritize registration requirements with QRA to ensure that requirements are met in regards to local registration, performance and evaluation.
Develop internal and external training plans and ensuring optimal training execution
Create and align on the go-to-market strategy with the commercial and support teams, including key performance indicators, segmentation, and account/customer targets.
Develop and engage Key Opinion Leaders (KOL) in relation to focus product portfolio and marketing initiatives, including healthcare professionals, professional societies, government officials, payers and patients.
Plan and execute effective product life-cycle management
Manage marketing and product notifications
Cross functional collaboration (CST, CSS, SPB&CE, SCM, QRA) during product version changes or phase-out. Understanding regulation update impact with Quality & Regulatory, including product in catalog and pricing, ensuring sufficient inventory with Supply Chain Management, understanding customer impact and managing this process with CST (Sales)
Product pricing management: List price and ASP management..
Work closely with Customer Service & Support (CSS) and Medical teams to ensure product related technical and medical issues are well handled
Enterprise thinking to work across product portfolios (e.g. between assays and systems, between Integrated Diagnostics Solutions, Clinical Diagnostics Solutions and Near Patient Care Solutions), and across cross functional teams to realize the commercial potential of the product portfolio.
Collaborate with regional and global counterparts to support the above activities.
Conduct business in full compliance to Behavior in Business and Behavior in Competition
Exhibit VACC (Visionary, Architect, Catalyst, Coach) leadership model.
Qualifications:
Good Compliance track record. No material Compliance violation is identified in the past 5 years
Education: University degree and above in Science, Marketing or Business Management is required
Working Experience:
More than 3 years experience in sales and/or marketing roles in healthcare related industries is required
Consistent track record of crafting value with and for customers and patients to craft the market and customers needs
Excellent in both written and spoken communication, analytical, data driven, possess strategic thinking, and is well versed in stakeholder partnerships.
Experience in a diverse and inclusive environment
Skills & Knowledge:
Good knowledge of Compliance requirements and possess high standards of integrity
Possess leadership skills, is a self starter and possess a creative mindset that enables collaboration to build synergies and deliver results as part of a high performing team
System thinker; able to build and leverage networks with external customers and internal teams to create sustainable value for patients
Ability to stay abreast on customer and healthcare industry trends. Sees patterns or connections between situations; can envision and articulate possibilities and likelihoods.
Takes a proactive approach to professional development to constantly adapt and grow capabilities to increase impact
Customer-Centric; able to co-create solutions to address customer needs and transform clinical practice, by providing exceptional digital customer experiences as well.
High learning agility, comfortable working in agile environments
Ambitious and curious; able to identify opportunities to experiment and disrupt the status quo
Others (i.e. Travel Requirement):
Proficiency in the local language.
Proficiency in English to collaborate internally across the broader Roche enterprise is a highly desired competency
Travel domestically and internationally as required.
Willingness to work on weekends as required (official events, meetings).
我们是谁
打造更健康的未来是促使我们创新的动力。全球超过100,000名员工共同致力于推进科学，确保今天和明天的人们，都能获得高质量的医疗资源。我们的努力帮助了2600多万人使用我们的药物进行治疗，我们的诊断产品运行超过300亿次检测。罗氏通过赋能探索新的可能、激发创造力并保持高标准以提供突破传统的医疗解决方案，对全球的医疗环境带去推动和影响。
让我们一起，构建更健康的未来。
罗氏提供平等的职业发展机会。