Regional Marketing Analyst 2 - Officer

The Regional Marketing Specialist is a developing professional role. Applies specialty area knowledge in monitoring, assessing, analyzing and/or evaluating processes and data. Identifies policy gaps and formulates policies. Interprets data and makes recommendations. Researches and interprets factual information. Identifies inconsistencies in data or results, defines business issues and formulates recommendations on policies, procedures or practices. Integrates established disciplinary knowledge within own specialty area with basic understanding of related industry practices. Good understanding of how the team interacts with others in accomplishing the objectives of the area. Develops working knowledge of industry practices and standards. Limited but direct impact on the business through the quality of the tasks/services provided. Impact of the job holder is restricted to own team.

Responsibilities:

Manage all aspects of client and prospect events including: invitation process; compliance reviews; logistics; on-site client interaction; budget maintenance; gift, venue, décor, and menu selection; maintenance of salesforce.com CRM database; post-event follow-up.

Provide senior management with detailed client briefings to create a conducive atmosphere for dialogue and to incorporate into overall strategies

Use post-event feedback to determine best practices for future events including researching and conducting competitive benchmarking

ROI: track post-event impact on client revenues, client acquisition and client relationships.

Approximately 20% travel

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

0-2 years relevant experience

Bachelor's Degree, Marketing / Event planning experience with financial services

Solid understanding of financial products and services

Excellent written and verbal communication skills Strict and careful attention to detail Ability to manage priorities. Ability to pinpoint key performance indicators to determine if events was successful Ability to think strategically and ex

Education:

Bachelor's/University degree or equivalent experience

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Job Family Group:
Marketing
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Job Family:
In-Business Marketing
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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