Head of GBA Strategy & Operation

职位描述
Lead and build an operation that aimed at addressing unmet patient needs in the Greater Bay Area leveraging the GBA Medicine and Device Import Policy. Improve patient access to innovative medicine and create new business opportunities under the regulatory framework regarding GBA Medicine and Device Import Policy.

主要职责
Major accountabilities: Strategic LeadershipLead a newly launched operation aimed at addressing unmet patient needs in the Greater Bay Area (GBA) cities by leveraging products from Hong Kong and Macau.Develop and implement strategic plans to enhance healthcare access and delivery in the GBA.Utilize agile operating methodologies to drive efficiency and innovation in operations.Foster business ecosystem and long-term government-enterprise relationships. Maintain and strengthen long-term strategic cooperation with regulatory bodies, health commissions, medical insurance bureaus, cross-border healthcare platforms, and hospitals across Guangdong, Hong Kong, and Macau, to shape a favorable policy environment.Develop and build innovative payment solutions with commercial insurance partners, involving sustainable payment models to reduce the financial burden on patients and expand the accessibility of medicines and medical devices in the Greater Bay Area.Define, develop and oversee short- and long-term strategic marketing and sales plans aligned with global and regional strategies.Monitor market trends, sales and product performance; conduct regular business reviews and implement corrective actions as needed. Collaboration & PartnershipsCollaborate with cross-functional teams to ensure the successful execution of initiatives.Keep communicate with key stakeholders, including healthcare providers, government agencies, and industry partners to understand the unmet needsBuild and strengthen strategic relationships with key customers and stakeholders, including physicians, key accounts, specialty pharmacies, KOLs and payors, in line with compliance requirements.Partner with other TA Heads to develop agile, customer-led digital and customer solutions strategies that address evolving business, customer and patient needs.Drive effective market support to interpret, localize and operationalize launch strategies and deliverables; act as the primary interface and escalation point for major markets. Compliance MonitoringEnsure compliance with Novartis’ internal requirements and relevant regulations and policies in the GBA, Hong Kong, and Macau.Ensure adherence to all Ethics, Risk and Compliance policies and management of relevant key processes.Report technical complaints, adverse events and special case scenarios related to Novartis products within 24 hours of receipt; manage the distribution of marketing samples where applicable.Optimize sales force performance and return on investment, while strengthening commercial capabilities and developing innovative commercial strategies.Manage the unit budget and financial performance. Key performance indicators: Achievement of GBA revenue and revenue growth targetsAchievement of market share and market share growth targetsDelivery of profitability targets and effective budget managementSuccessful execution of strategic marketing plans, growth initiatives and key product launchesPortfolio performance, including effective lifecycle management, line extensions and new product launchesOperational Excellence performanceSales force effectiveness, capability development and return on investmentCustomer and stakeholder engagement outcomesOur Voice survey resultsDiversity, Equity and Inclusion KPIsStrength of succession plans and talent pipelineTeam capability development and high-profile talent retention