产品经理（Product Manager）北京

What You’ll Do

Develop and execute brand strategies and annual marketing plans for Ozempic, driving effective brand promotion and business growth;

Generate deep insights into the market, patients and HCP needs, and translate those insights into effective Ozempic brand strategies and marketing initiatives;

Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community;

Explore innovative approaches to Consumer Engagement and Patient Education, enhancing disease awareness and supporting the overall patient journey;

Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement;

Support new indication launches and key brand initiatives, including launch readiness and commercialization;

Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize Ozempic brand and marketing strategies;

Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key brand initiatives.

What We’re Looking For

Solid experience in Product Management / Marketing within the pharmaceutical industry;

Strong capabilities in brand strategy development, market insights and marketing execution;

Proven experience in HCP Engagement and Stakeholder Management;

Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement;

Experience in new indication launches, lifecycle management or innovative commercialization models is a strong plus;

Excellent cross-functional collaboration, project management and influencing skills;

Excellent verbal and written communication skills in both English and Chinese;

Experience in diabetes, obesity, cardiovascular disease or other chronic disease areas is preferred;

We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.