锦鲤求职岗位描述
SPECIFIC DUTIES工作任务:
Hotel
Marketing and Advertising酒店营销与广告
·
Assist the Marketing Communications Manager in
executing the annual marketing plan in consultation with F&B leadership,
and the e-commerce team.
协助市场传讯经理与餐饮领导、和电子商务团队协商，执行年度营销计划。
·
Partners with Operations, Food & Beverage and
Sales teams to execute promotions and campaigns to target in-house guests with
promotions that drive incremental revenue to the hotel.
与运营、餐饮和销售团队合作，执行针对酒店内部客人的促销活动，增加酒店收入。
·
Manages F&B media schedules and verifies prompt
settlement of accounts.
管理餐饮媒体日程安排，并核实及时结算。
·
Partners with property Revenue Management to verify
correct offer loading, verifying advertisement targeting is correctly directed
at relevant consumer groups.
与酒店收入管理合作，验证正确的报价加载，验证广告定位正确地针对相关消费者群体。
·
Executes email marketing, and display advertising.
执行电子邮件营销和展示广告。
·
Verifies all advertising for the hotel in digital
channels is in alignment with brand voice.
确认酒店所有的数字渠道广告都与品牌声音一致。
Social Media Content Management社交媒体内容管理
·
Facilitates social media engagement and updating content in local
digital channels (e.g., hotel website, travel sites).
促进社交媒体的参与和本地数字渠道的内容更新(如酒店网站、旅游网站) 。
·
Develops and executes promotions campaign in F&B, weddings, spa,
rooms and conferences through relevant digital and social media channels.
通过相关的数字和社交媒体渠道，开发并执行餐饮、婚礼、水疗、客房和会议的促销活动。
·
Engages in proactive online reputation management by surfacing relevant
guest comments (positive or negative) in social media channels and responds
accordingly.
通过在社交媒体上发表相关的客人评论(正面或负面的)，并做出相应的回应，积极参与在线声誉管理。
Public Relations and Visual Asset Management 公共关系和视觉资产管理
·
Writes and
distributes all press releases for property events, promotions, and outlets.
撰写和分发所有关于酒店活动、促销活动和销售点的新闻稿。
·
Manages the
execution of hotel sponsored events, community/government relations activities,
and press promotional activities.
管理酒店赞助活动、社区/政府关系活动和媒体宣传活动的执行。
·
Supports pull
through of impactful PR strategy & activities to drive quality press
coverage through media engagement, in alignment with communications objectives.
支持有效的公关策略和活动，通过媒体参与推动高质量的媒体报道，与传播目标保持一致。
·
Verifies the
news clippings and other online, print, and social media mention report is
completed on a monthly basis for property distribution.
核实新闻剪报和其他在线、印刷和社交媒体提及报告已完成每月的基础上的财产分配。
·
Surfaces and
vets PR leads from the regional MarCom Leader regarding
which are the best media to promote the hotel.
从区域市场传媒的领导那里了解和确认哪些是最好的媒体平台，来宣传酒店。
·
Supports the
co-ordination of photography for F&B advertising, collateral and public
relations purposes between the hotel, advertising agency and the regional field
marketing teams.
协助酒店、广告公司和区域市场营销团队在餐饮广告、宣传品和公共关系方面的摄影协调工作。
Direct Marketing and
Collateral Development 直接营销和印刷品的开发
·
Coordinates and
executes Hotel and F&B printed materials.
协调并执行酒店和餐饮部的印刷材料。
·
Controls
quantity and inventory of all Hotel marketing collateral and verifies copies
are filed in a comprehensive manner.
控制所有酒店营销资料的数量和库存，并确认复印件已全面归档。
·
Assists in the
production of all property, F&B display, and temporary signage in hotel
public areas.
协助制作酒店公共区域的所有酒店、餐饮展示和临时标识。
·
Manages the
execution of F&B direct marketing activities.
管理餐饮直接营销活动的执行。
·
Verifies all
collateral is as per brand standard guidelines and in compliance with Brand
Standard Audit (BSA).
确认所有附属品符合品牌标准，并符合品牌标准审核(BSA)。
General综合
·
Assists and
manages the development, co-ordination and execution of all communications
activities with a strong emphasis on property F&B promotions and campaigns.
协助和管理所有传播活动的发展、协调和执行，重点是酒店餐饮推广和活动。
·
Helps with the
publication of hotel’s newsletter(s).
协助酒店简讯的出版。
·
Supports
communications duties and functions as deemed necessary.
在必要时支持沟通职责和功能。
·
Assists in the
liaison and execution of joint F&B promotions.
协助餐饮部联合促销活动的联络和执行。
·
Works with
eCommerce to verify the Hotel’s website and related websites are updated on a
regular basis.
与电子商务部门合作，确保酒店网站和相关网站定期更新。
·
Coordinates with
property and above property eCommerce and Revenue Management teams to report
success of property marketing and eCommerce performance.
与酒店及以上酒店的电子商务和收益管理团队协调，报告酒店营销和电子商务的成功表现。