Senior Manager - Loyalty Marketing

Job Purpose

Support the development and execution of loyalty marketing strategies, membership programmers, strategic partnerships, member engagement initiatives and digital loyalty platforms to drive member acquisition, retention, visitation frequency, gaming revenue and overall customer lifetime value.

Key Responsibilities

• Develop and execute loyalty strategies to drive member acquisition, retention, engagement and revenue growth.

• Manage and enhance Wynn Rewards and Wynn Club membership structures, benefits and value propositions.

• Develop exclusive member benefits, luxury experiences and strategic partnerships to strengthen membership program competitiveness and member engagement.

• Monitor programme performance and identify opportunities to improve member value and business results.

• Lead the development of Wynn-branded gifts, merchandise, seasonal gifting and redemption offerings that reinforce the Wynn brand and enhance member engagement.

• Develop integrated member communication strategies across digital, mobile, CRM and on-property channels.

• Support Wynn Rewards App strategy, digital transformation and member experience initiatives.

• Analyse programme performance and provide recommendations to support business growth and continuous improvement.

Competencies and Requirements

Experience: Minimum of 5 - 7 years of supervisory experience in Loyalty Marketing, CRM, Casino Marketing or related fields

Education: Bachelor’s degree or equivalent

Knowledge/Certificates: Knowledge of membership programmer operations, merchandising management, inventory planning, and loyalty reward redemption mechanisms, with relevant project management experience

Language Ability: Fluent in Cantonese, Mandarin, and English

Computer Skills: Proficient in MS Office and good typing skills (English and Chinese)