锦鲤求职岗位描述
What you will do
Business Analysis
• Own the front door for CDP business demand: capture requests, clarify the underlying business problem, assess CDP fit and maintain the demand backlog.
• Assess use cases across business value, data readiness, delivery complexity, cost and risk, and provide prioritization recommendations to the CDP Business Lead.
• Translate business needs into structured use cases covering business objective, target customer/account, journey or trigger, desired action and success criteria.
• Develop business, functional, data, activation and measurement requirements; ensure requirements are complete enough for Data Expert, Architecture, Engineering and Activation teams to execute.
• Coordinate cross-functional delivery from approved demand through data onboarding, build, audience/activation, UAT and go-live; track decisions, dependencies and actions.
• Partner with business stakeholders to refine scope and ensure the delivered capability addresses the intended business outcome.
CDP Operations & Service
• Draft operating rules and standards for day-to-day CDP service management, such as service request classification, incident SLA, monitoring/escalation and operational handover.
• Operate the CDP service model: request intake, classification, routing, tracking, SLA management and closure.
• Establish repeatable service procedures for standard access, data, audience and configuration requests; keep the process simple, controlled and auditable.
• Coordinate incident triage, escalation and business communication; maintain clear ownership from detection through resolution.
• Maintain CDP SOPs, runbooks, support documentation and known-issue knowledge; improve them based on recurring incidents and operational learnings.
• Track operational health and service performance, identify recurring issues and coordinate preventive actions with Data Expert, Engineering, Architecture and Activation specialists.
• Work within approved data, privacy, architecture and platform standards; escalate material exceptions rather than creating informal workarounds.
What success looks like
• Business teams have a clear, low-friction path to submit and shape CDP use cases.
• Requirements are complete, traceable and actionable, reducing rework during build and UAT.
• CDP requests and incidents are handled through clear workflows with visible ownership and predictable service levels.
• Operational rules, runbooks and service documentation are current and consistently used.
• Recurring issues are converted into preventive actions and measurable improvements.
Qualifications & Experience
• 3+ years of experience in business analysis, product management, CDP, CRM, customer data, digital platforms or similar cross-functional technology roles.
• Strong ability to structure ambiguous business problems into clear requirements, use cases and delivery plans.
• Experience working across business and technical stakeholders, with strong written and verbal communication.
• Practical understanding of customer data, CRM, marketing technology or CDP concepts; able to discuss data and activation requirements with specialists.
• Experience creating or operating SOPs, workflows, service processes or issue-management mechanisms.
• Strong organization, follow-through and attention to detail; comfortable managing multiple concurrent requests and dependencies.
Preferred
• Hands-on experience with a CDP or adjacent platform such as MA (Marketing Automation) tools.
• Experience in B2B customer/account journeys, lead management, ABM, lifecycle marketing or sales/marketing operations.
• Experience with incident/service management practices, SLA definition or operational governance.
• Consulting, product, business transformation or PMO experience in a complex enterprise environment.
• Working knowledge of data structures, SQL or analytics concepts sufficient to collaborate effectively with data specialists.