锦鲤求职岗位描述
Position Summary
The Consumer & Market Insights (CMI) Assistant Manager/Manager is responsible for generating actionable consumer and market insights to support brand strategy, innovation, campaign as well as business growth. This role partners closely with Business Units to understand consumer needs, monitor market trends, and translate insights into business actions.
Key Responsibilities
Business Partnering
Collaborate with Marketing and cross-functional teams to address business challenges.
Support strategic planning and business decision-making through insight generation.
Translateresearch findings into practical and actionable recommendations.
Business Intelligence (Market intelligence)
Monitor market developments, Nestle performance and competitive activities, through Nielsen/Worldpanel/other 3rd parties
Identify business opportunities and risks through market analysis.
Support category and brand strategic planning.
Consumer Insights
Lead and manage consumer research projects from design to delivery, including demand space/U&A; innovation/campaign inspiration/validation
Develop deep understanding of consumer needs, attitudes, behaviors, and emerging trends.
Generate actionable insights to support brand and business growth.
Research Project Management
Manage external research agencies and vendors.
Ensure high-quality and timely project delivery.
Optimize research investments and project effectiveness.
Qualifications
Bachelor's degree or above. Major in Marketing, Business, Psychology, Economics, Statistics, Sociology, or related disciplines preferred.
Minimum 5 years of experience in Consumer Insights, Market Research, Brand Management, Business Analytics, or related areas.
FMCG, research agency, retail experience is preferred.
Proven experience managing consumer research projects independently.
Ability to translate insights into business actions and recommendations.
Skills & Competencies
Consumer research expertise
Quantitative / qualitative research capabilities
Data analysis and insight generation
Strategic and commercial thinking
Project management & Stakeholder management
Strong communication and presentation skills
Fluent in English and Chinese
Join us to shape the future of consumer understanding and influence
strategic decisions that impact millions of consumers every day.