Diagnosis & MKT operation Excellence/ LMKT Lead

Position Purpose

Responsible for driving transformation from a product-centric organization into a diagnosis-enabled, patient-centered disease management organization.

This role leads three strategic platforms across HBU:

Diagnosis Strategy & Diagnostic Ecosystem

Marketing Operation Excellence

Local Marketing (LMKT) Excellence

The role serves as the strategic integrator connecting Brand Team, Medical, Access, Sales, Local Marketing Teams and External Diagnostic Partners, ensuring business strategies are effectively translated into measurable customer impact and sustainable growth.

Key Responsibilities

1. Lead Diagnosis Strategy and Dx-Tx Platform Development

Develop and execute the HBU diagnosis strategy to support future portfolio growth.

Responsibilities

Develop annual and long-term Diagnosis Strategy

Build Patient Identification programs and pathways

Drive Diagnostic Stewardship initiatives

Support Precision Therapy and AMS initiatives

Establish Diagnosis-to-Treatment (Dx-Tx) integration models

Develop diagnosis-driven customer engagement strategies

Identify emerging diagnosis opportunities supporting future business growth

Diagnostic Ecosystem Management

Build strategic partnerships with IVD and diagnostic companies

Drive joint business planning with diagnostic partners

Explore innovative Dx-Tx collaboration models

Lead diagnostic innovation pilots and solution programs

Evidence and Innovation

Drive diagnostic evidence generation initiatives

Explore AI-enabled diagnosis solutions

Identify opportunities for integrated diagnostic and treatment solutions

2. Lead Local Marketing (LMKT)

Act as the South LMKT leader to ensure effective strategy localization and execution.

LMKT Leadership

Lead and coordinate the LMKT network nationwide

Align national strategy with local market execution

Support regional business planning process

Facilitate cross-region collaboration and learning

Market Insights

Collect and consolidate local market insights

Identify regional opportunities and barriers

Monitor competitive developments and customer trends

Best Practice Replication

Identify successful regional initiatives

Develop replication models and toolkits

Promote execution consistency across regions

Accelerate local innovation adoption

3. Lead Marketing Operation Excellence

Support Market Head to establish and continuously improve marketing operating model, governance and execution excellence.

Strategic Planning Excellence

Performance Management

Marketing Governance

Capability Building

4. Drive Commercial Innovation

Support HBU marketing transformation through innovative commercial approaches.

Responsibilities

Accelerate AI adoption in marketing activities

Support digital engagement transformation

Explore new commercial models and partnerships

Drive data-driven decision making

Pilot innovative customer engagement programs

Qualifications

Education

Bachelor's degree or above

Degree in Life Sciences, Medicine, Pharmacy, Healthcare Management or Business preferred

MBA preferred

Experience

Required

8-12+ years pharmaceutical or healthcare industry experience

Minimum 5 years in marketing, sales mgmt.., or business leadership roles

Experience leading cross-functional projects

Proven track record in strategy execution and business delivery

Preferred

Experience in one or more of the following areas:

Anti-infectives/Diagnostics

Marketing Excellence

Regional Marketing Management

Work Location Assignment: Hybrid

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Bus Dev & Strategic Planning