冠军宠物-Online Trade Marketing Manager

Job Description:

For Champion Petfoods EC all-channel Trade marketing management

1. All channel VC design

Design promotion guidelines across all channels, set price tiers for differentiated categories across platforms

Establishes VC monitoring mechanisms

2. Build channel strategies

Design "where to play" strategy for channel positioning

Build omnichannel role positioning and product matching； clarify the core roles of each channel and develop a "channel × product mix" strategy

Improve product rollout guidance, rhythm, and tracking

Improve channel investment guidance and investment KPIs/ROI

3. Lead cross function team (sales/ MKT/Supply Chain/Finance) to enable key business cycles

Coordinate sales team business plan and review, set key KPI and checking trace

Bridge MKT and sales team to facilitate an integrated business campaign on channels.

Coordinate with finance team to manager an efficient value chain by channels

Requirements:

At least 8 years' experience

EC Trade Marketing experience is fundamental.

EC sales experience is a plus

Strong communication and manage complexity ability

Basic financial knowledge and experience in target allocation, budget management, contract and rebate management

Fluent oral English is must