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安永

CBS - Financial Service -Branding, Marketing& Communication- Manager/Senior Manager - Shenzhen

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岗位描述

Description:

EY Financial Services Organization (FSO) is looking for a highly passionate manager / senior manager to help EY drive marketing campaigns in Greater China region. This role will be responsible for driving the planning and execution of innovative events and should have passion in event design, workshop facilitation, campaign/event management, and business insights generation. This is a highly collaborative role, working with service lines and account team including Assurance, Consulting, Tax, Strategy & Transaction, and FinTech .

Key responsibilities include (but are not limited to):

1. Plan, develop, and execute local and nationwide client events, from high-level forums to exclusive gatherings, ensuring alignment with brand objectives and business goals.

2. Champion client satisfaction by designing client journey and ensuring every touchpoint delivers a premium and consistent brand experience.

3. Create and facilitate innovative interactive workshops and sessions that educate, engage, and add value for our clients and stakeholders.

4. Oversee all narrative and digital content. Write compelling story for various channels and manage the digital content showcase (website, social media, email campaigns) to ensure a sophisticated and cohesive brand voice.

5. Conduct market research and competitive analysis to generate business

insights.

Desired Qualifications:

1. Minimum of 10 years of proven experience​ in event planning, marketing communications, or a related field, with a strong portfolio showcasing large-scale, successful projects.

2. Prior background in the advertising, consumer or financial services industry is highly preferred.

3. Exceptional copywriting and storytelling ability​ in both Chinese and English, with a talent for crafting clear, persuasive, and brand-appropriate messaging.

4. Professional fluency in Mandarin, English and Cantonese​ is preferred.

5. Demonstrate professional MS office skills (incl. PowerPoint, Excel, Word)

6. Demonstrate basic design and graphic software skills (such as, InDesign, Illustrator,

and Photoshop...etc).

7. Demonstrate basic skills on using video edit software

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