Manager, Personal Banking and CRM

The role is critical to the success of the team in following key aspects: Support customer acquisition & portfolio growth initiatives with focus on NRC to achieve targets and expected business outcomes. Drive strategic innovation projects on Personal Banking proposition enhancement. Collaborate with the IT, product, business units, distribution and marketing to ensure the proposition is properly developed and delivered to customers with most optimal approach. Develop and strengthen customer propositions across mass retail, young and emerging affluent segments through customer insights in establishing HSBC One as the brand of choice for Millennials/Gen Z and Mass Retail customers. Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction Experience in banking proposition, segment marketing, customer acquisition with in-depth understanding and experience in the financial or banking sector, leadership /management experience required. University degree or relevant post graduate qualification. Proven record in strategy execution on mass retail banking business with strong understanding of customer behaviours and needs related to banking and wealth. Strong interpersonal and communication skills to engage stakeholders across businesses and functions with ability to influence senior teams. Business acumen with advanced strategic planning and project management skills and a hands-on approach to drive improvement and resolve problems