Senior Product Marketing

岗位职责
1."Go-to-Market (GTM) Strategy & Product Launch:
Lead global go-to-market planning and lifecycle marketing for high-end gaming monitors across the AGON and AOC Gaming portfolios.

Define sharp product positioning, unique value propositions (UVPs), target player personas, and tiered pricing/margin frameworks.

Orchestrate global launch schedules in close alignment with Regional Marcom, PR, Digital, and E-commerce teams to deliver cohesive, high-impact product introductions."

2."Market & Competitive Intelligence:

Track display market dynamics and competitive shifts using industry research (e.g., IDC, TrendForce) alongside direct gamer sentiment.

Conduct systematic competitive benchmarking across technical specifications, street pricing (ASP), and promotional models to capture whitespace opportunities.

Translate complex display engineering specifications (e.g., panel architectures, response times, color gamut volume, HDR certifications) into consumer-friendly messaging frameworks and Message Houses."

3."Marketing Asset & Technical Content Leadership:

Direct the end-to-end production of global marketing toolkits, including official product landing pages, technical whitepapers, launch videos, sales battlecards, and Key Visuals (KVs).

Oversee agency deliverables across 3D rendering studios, video production teams, and copywriters to ensure visual quality and technical fidelity."

4."Cross-Functional Collaboration & Regional Enablement:

Represent the voice of the gamer within product development, feeding market insights and community feedback into Product Planning and PM/R&D teams to shape future roadmaps.

Equip regional marketing and sales teams across North America, Europe, Latin America, and APAC with product training, launch playbooks, and channel asset packages.

Support esports sponsorships, tier-1 gaming events, and global media seeding initiatives, including authoring definitive Reviewer’s Guides for top-tier hardware reviewers and gaming media outlets."

岗位要求
1.Bachelor’s degree or above.
2.Marketing, Business Administration, Computer Science, Electrical Engineering, Communications, or related fields.
3.Proficiency in presentation and data analysis tools (MS PowerPoint, Excel); familiarity with market research databases.
4.Strategic thinking and problem analysis: Ability to turn complex technical specifications and market data into commercial value propositions.
Cross-functional leadership and stakeholder management: Proven Ability to drive alignment across Product Planning, regional sales/marcom, and external agencies.
5.Fluent in English.