Senior Research Officer (Qualitative)

任职要求
Bachelor’s degree or above

Minimum 6 years’ hands-on experience in qualitative market research, proposal and report writing, analysis and insights generation in Hong Kong and/or Mainland China

Experienced respondents’ recruitment and moderation skills on qualitative in-depth interviews and focus groups, especially with high-net-worth customers

Strong communication skills, and proven English proficiency, and fluent Putonghua is a must

Good analytical and report writing skills, business acumen

Proactive, independent, detail-minded, fast-learner, able to work independently to meet tight deadlines

Proficiency in Microsoft Office, e.g. Word, Excel & PowerPoint

Knowledge with social media analysis for media used in HK and Mainland (e.g. Xiaohongshu, WeChat, Facebook, Instagram etc.)

Able to work overtime, during weekends and public holidays

Business travel and occasional outdoor & off-site to conduct fieldwork/research is required

职责描述
Manage and conduct market research projects throughout the whole research process for Hong Kong & Mainland on customer behaviours & needs, market trends & sentiments, business development etc.

Conduct one-on-one in-depth interviews and focus groups with different types of customers, including affluent customers

Identify research scope and requirements, write research proposals, prepare research and fieldwork, discussion guides and recruit respondents

Write analytical reports, generate insights/findings, provide recommendations, and conduct presentations from business perspectives

Ensure accuracy and integrity of information and data collected as well as research findings

Perform social listening and social media analysis (mainly media used in Mainland China and HK)

Conduct desk research and support any other ad-hoc projects and tasks as assigned