锦鲤求职岗位描述
岗位职责
1、Marketing Strategy & Planning：
--Develop and execute a comprehensive marketing strategy for the French market.
--Ensure alignment with global brand positioning while adapting to local cultural and market nuances.
2、Campaign Management：
--Plan and execute integrated campaigns, including product launches and brand events.
--Manage end-to-end campaign processes, from concept to execution and post-campaign analysis.
3、Localized Market Execution:
--Leverage deep understanding of the French market to localize messaging and campaign strategies.
--Translate user insights and market trends into actionable marketing initiatives.
4、Media & Influencer Relations:
--Build, manage, and maintain strong relationships with key media outlets, journalists, and influencers.
--Secure high-quality media coverage and develop long-term brand advocacy.
岗位要求
1、Strong understanding of the French culture and marketing.
2、Excellent communication and relationship-building skills.
3、Ability to develop strategy and execute independently.
4、Data-driven mindset with strong analytical skills.
5、French can be used as working language.