锦鲤求职岗位描述
As a Marketing Management Trainee at Nestlé Coffee, you will be part of a dynamic and fast-paced team behind some of the world's most loved coffee brands. Through hands-on business experience, consumer-centered thinking, and exposure to brand innovation and marketing execution, you will develop the capabilities needed to become a future marketing leader.
What You Will Do
1. Generate consumer and market insights: Analyze omni-channel market data, consumer behaviors, and shopper trends to uncover actionable insights that support business growth and brand strategy. Monitor market dynamics, competitive activities, and emerging opportunities to identify evolving consumer needs.
2. Support brand and consumer engagement strategies: Contribute to the development of consumer-centric marketing initiatives and engagement strategies based on consumer insights, market trends, and business priorities. Assist in translating consumer understanding into impactful brand-building activities and marketing campaigns.
3. Contribute to product innovation and development: Participate in the end-to-end product development process, including concept exploration, sensory and flavor testing, packaging development, and launch preparation. Collaborate with cross-functional teams to drive projects through internal approval and commercialization processes.
4. Execute integrated marketing initiatives: Support the planning and execution of brand campaigns, product launches, and marketing activations across multiple channels. Work closely with internal stakeholders and external partners to ensure effective delivery of marketing programs and business objectives.
5. Build the foundation for future marketing leadership: Demonstrate curiosity, creativity, learning agility, and ownership throughout the program. Develop strong consumer-centric thinking, strategic mindset, and marketing capabilities to prepare for future leadership opportunities within Nestlé Coffee.
What You Will Gain
1. Exposure to one of the world's most iconic and innovative coffee businesses.
2. Hands-on experience in consumer insights, brand management, and product innovation.
3. Opportunities to work on real business challenges and high-impact marketing projects.
4. Cross-functional collaboration with Marketing, Sales, R&D, Consumer Insights, and Commercial teams.
5. Structured development and mentorship to accelerate your growth as a future marketing leader.
6. Competitive compensation and benefits, additional welfare annual leave on top of statutory paid leave, and a workplace culture where respect is at the heart of everything we do.
Requirements
1. Full-time graduates (2026 or 2027 graduates) with bachelor's degree or above.
2. Strong cross-functional collaboration skills and ability to work with Sales, Technical Group, and R&D teams.
3. Proactive, accountable, innovative, and adaptable to change, with strong learning agility.
4. Fluent in both written and spoken English and Chinese.
5. Willingness to pursue long-term career development at Nestlé and flexibility to work across different cities and locations when required.