Marketing Performance Specialist

WHO YOU ARE

• Passionate about understanding consumer behavior, historical and technical trends and people’s life at home

• Curiosity for identifying learnings from activities and uniting organizations behind them

• Motivated by solving complex business challenges and being at the forefront of transformational changes

• Driven to build continuously one’s own knowledge base and be recognized as “the reference for marketing performance analysis'

• Passion for strengthening the IKEA Brand and how to use information to create relevant marketing tactics and engagement solutions

• Inspired to share and live the IKEA culture & values

• Ability to track ROMI across multiple channels and consumer and customer environment to support delivery against content and engagement goals are consistently met

• Ability to harmonies, distil and visualize data to support the ongoing improvement of business performance

• Ability to understand the complexity of IKEA business and the role of marketing as an integrated part of the business

• Excellent interpersonal skills and capability to manage internal stakeholders in a high-level business environment

YOUR RESPONSIBILITIES

• Collaborate with markets to ensure prioritized set of metrics in the New Marketing Model goal tree is leveraged to track and optimize the impact marketing activities have on building a strong IKEA brand & multichannel business

• Lead specific tasks and projects in the analysis of marketing performance for global and local teams

• Ground marketing performance indicators in appropriate technology and data platforms to operationalize marketing KPIs

• Execute specific global post-activity performance evaluations, sharing key findings with stakeholders to improve quality of content and media development

• Undertake ad hoc analysis and recommendations for common Ingka activities

• Provide subject matter support for the country teams, keep them informed on performance resources and learning to encourage their competence development

• Together with the countries, evaluate unique and meaningful communication and content to facilitate best practice sharing

• Work across functions within Ingka Group and in good collaboration with other IKEA businesses

TOGETHER AS A TEAM

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.