Senior Marketing Executive (CBU-SME)

Duties
Assist in developing and executing product and service strategies, marketing campaigns, and new service launches
Identify and cultivate new business opportunities to drive growth
Manage day-to-day marketing operations, including data mining and analysis, sales support, and performance monitoring
Collaborate closely with cross-functional teams to produce marketing materials and ensure successful product/service launches
Conduct competitor and customer analysis; stay abreast of market trends and provide actionable insights
Track and evaluate business performance against targets; analyze customer profiles and usage patterns to inform strategic decisions

Requirements
Bachelor’s degree in Marketing, Business Administration, or a related discipline
Minimum 4 years of relevant experience, preferably in the telecommunications or ICT industry
Excellent command of written and spoken English and Chinese (Cantonese)
Strong sense of ownership and an entrepreneurial mindset
Creative, confident, and proactive with a self-motivated attitude
Proven project management and negotiation skills; ability to multitask and prioritize effectively in a fast-paced environment
Proficient in Microsoft Excel and familiar with AI tools for marketing automation, data analysis, and content creation
Candidates with less experience may be considered for the Marketing Executive role