Business Analyst (Commercial) (CBU-BA)

Duties
Analyze commercial performance across different segments to drive revenue growth, ARPU uplift, and subscriber value
Identify revenue leakage, growth opportunities, and underperforming segments through data analysis
Provide analytics support for go-to-market planning of new and existing products (e.g. 5G plans, broadband upgrades, bundles, value‑added services)
Monitor in-market performance against targets and forecasts, providing timely recommendations for optimization
Work closely with Product, Sales, and CRM teams to align commercial objectives and execution
Prepare regular commercial performance dashboards and management reports for senior stakeholders
Translate complex analytical findings into clear, actionable commercial recommendations
Act as a key analytics partner to Commercial Marketing, Sales, Product, and Finance teams

Requirements
Bachelor’s degree in Marketing, Business Analytics, Statistics, Data Science, Economics, or a related discipline
3–5 years of relevant experience in marketing analytics, business analytics, or performance marketing
Strong analytical and problem-solving skills with high attention to detail
Proficient in data analysis and visualization tools (e.g. Excel, Power BI, Tableau, Google Analytics)
Experience with CRM and marketing platforms is an advantage
Ability to interpret data and translate insights into clear business recommendations
Strong communication and presentation skills
Well-organized, proactive, and able to manage multiple projects in a fast-paced environment
Good command of written and spoken English and Chinese (Cantonese and/or Mandarin)
Candidate with less experience may be considered for a Junior Business Analyst role