APAC Marketing Manager

Job Description:

KEY ACCOUNTABILITIES

This position plays a strategic role in accelerating APAC Automotive segment growth by leading segment-focused market development, customer opportunity identification, and cross-functional commercial execution. In addition, this role serves as the primary APAC contact for project governance to support regional business growth and drive commercial excellence.

Automotive Segment Leadership (70%)

Market Intelligence:

Build a deep understanding of APAC automative value chain, customer needs, competitive landscape, and emerging technology trends.

Monitor industry developments and identify growth opportunities, and transfer market shifts into actionable growth opportunities.

Opportunity Development:

Partner with sales and technical teams to convert customer needs into qualified opportunities and healthy pipeline.

Lead regular opportunities review and track key projects to accelerate commercial growth.

Segment Strategy & Execution:

Act as the key APAC marketing interface for the Automotive segment by leading to the execution of segment strategy and aligning priorities across Sales, R&D, Product Management, and Operations.

Provide structured innovation/project support for new automotive applications and contribute to the segment 5-year growth plan by defining opportunity spaces, growth levers, and execution priorities.

Functional Responsibility (30%)

End-to-End Project Management: Define project scope, goals, and deliverables. Lead cross-functional teams (R&D, Sales, Supply Chain, Operations) through the standard stage-gate process from initiation to commercialization.

Resource & Risk Management: Develop detailed project plans, allocate resources effectively, and proactively identify bottlenecks. Formulate mitigation strategies to ensure on-time and on-budget delivery.

Stakeholder Communication: Facilitate regular project review meetings, track KPIs, and provide transparent status reports to senior management and key stakeholders.

QUALIFICATIONS

Technical and/or Marketing degree, with >8 years of professional marketing experience.

Solid automotive segment experience is required, preferably with exposure to chemical/material solutions, OEM/Tier value chains, EV-related applications, or automotive innovation projects.

Capacity to translate information into business opportunities & threats

Good influencing, listening and communications skills, with a proven ability to influence multiple stakeholders in a global arena

Capability of working with remote teams

Take ownership & accountability for results

Solution & result oriented skills with a team player attitude

Native Mandarin, English fluency, 3rd language as a plus

KEY COMPETENCIES

Strong and resilient personality

Trained analyst with broad know-how in market and customer analysis

Proficient in marketing processes & tools

Strong excel, PPT and financial analysis skills

Dealing with ambiguity, influencing

Ability to distill complex information and convey clear and compelling messages, supporting strategy developments

Accountability, results orientation

Continuous learning

Commercially & financially savvy

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