锦鲤求职锦鲤求职

阿斯利康

SMM, Strategy-GUGY-上海

  • 社招
  • 上海
  • 本科及以上
  • 市场营销
  • 发布于 2026-09-08
原岗位链接 ↗

岗位描述

DUTIES & RESPONSIBILITES

Business planning responsibilities 40%

Support Brand Teams to focus on main growth drivers

Support Brand Teams to set up appropriate Brand KPIs and to follow up the execution

Support cross-functional brand teams to deliver integrated brand plans

Support to connect brand strategy (Brand Plan) to programs and campaigns (Brand Experience Plan) so that customer priorities get pulled through to the next level of operational planning and execution

Support Brand Teams to dig deep insights based on market understanding and facts

Enable senior management to evaluate Brand Plans through a consistent lens

Provide teams with new and innovative analytical tools to interpret data and make more informed allocation and investment decisions

Project Management 20 to 40%

Set up project management framework/tool for launch excellence

Develop project management tools

Set up cross-functional work streams

Provide constructive feedback to improve overall launch plan

Monitor/ drive project progress

Regularly monitor project progress to make sure on-time achievement of milestones/ KPIs

Organize overall and work-stream level cross-functional team meetings

Make records of the agreement/ issues/ next steps proposed in the meeting

Secure visibility of project progress/risks across launch teams

Generate reports to senior management team on timely basis

Escalate issues through proper line when necessary

Identify risks/ support mitigation actions

Identify potential risks and support mitigation plan

Accelerate problem solving through proper escalation

Organize best practice sharing from other brands/ companies/ markets

Strategic initiatives and other project responsibilities 20 to 40%

Strengthen global communication

Lead key strategic initiatives that will ultimately enable AZ China to develop and implement winning commercial strategy

JOB REQUIREMENTS

Bachelor's degree and above, preferably in Science, Business, Finance, Marketing or other relevant areas, MBA degree is highly preferred

Minimum 3 years’ experience in pharmaceutical industry, preferably in brand marketing, strategic planning, business development and / or management consulting

Strong business acumen and strategic thinking ability

Strong communication and presentation skills

Proficient in oral and written English

Experience in new product launch readiness in pharmaceutical industry is preferred

Excellent interpersonal skills

Excellent Project Management capabilities

Experience and proven success in working with cross-functional teams

Quick learning ability

Date Posted
08-Sept-2026

Closing Date
30-Oct-2026

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

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