HCP engagement strategy manager

HCP Engagement Strategy Manager

MKT, CE&E, Customer Experience (CX)

Role Purpose: Lead Novo Nordisk China’s HCP engagement strategy and ACE (next-gen CRM) business adoption, translating customer insights into clear engagement priorities, customer journeys and cross-functional execution plans.

Key Responsibilities

Define and evolve the affiliate HCP engagement strategy, principles and planning framework.

Act as ACE business lead, clarifying business requirements, adoption priorities, operating model and value measures.

Design customer journey frameworks across key HCP segments and embed them into brand engagement planning.

Translate HCP insights, market trends and engagement data into actionable recommendations.

Drive annual planning, governance, cross-functional alignment and execution excellence across functions.

Success Measures

ACE adoption and business value realization.

Quality and consistency of HCP engagement strategy across business units.

Adoption of customer journey framework and improvement in engagement quality.

Stakeholder alignment and leadership confidence.

Qualifications

8+ years in HCP/customer engagement, omnichannel marketing, commercial excellence, digital transformation or consulting.

Pharmaceutical industry experience required; brand team or field force experience preferred.

Strong strategic thinking, customer centricity, stakeholder influence, storytelling and change management skills.

Bachelor’s degree required; MBA or advanced degree preferred.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.