岗位描述
About the Role:
The responsibilities aim to achieve the assigned sales targets of the e-commerce EDT business model, and to carry out customer business in a way that results in a profitable profit and loss situation through the following means:
- Formulating customer plans and following up on the implementation of promotional activities.
- Managing the allocated budget and placing promotional orders.
- Developing new customers and distributing to more online e-stores.
Main Responsibilities:
Sales Strategy
Propose to solid line report and Ecommerce director the annual plan for the Total E-business to implement the strategic goals set for the business growth
Sales Forecast, Budget and Objectives
Propose a Sales Budget (volumes, trade spending, etc.) for the total E-business Platform and accounts assigned
Allocate E-business volumes and trade spending budgets to distributors
Monitors Sales Targets achievement on monthly bases and proposes to Senior Business development manager revision where necessary (volumes, profits)
Monitors Profit and Loss in the total E-business assigned
Forecast total sku quantities
Further business development and sales model establishment
Customer Plans for the customers assigned
Analyzes current Customer/distributor/Platform Performance and defines future Business Opportunities
Defines Customer-specific Goals and Strategy
Develops SWOT Analyses & Performance Reviews by Customer/distributor
Defines Action Plan by Customer/distributor
Continuously Monitors Customers/distributor Performance
Negotiation Activities with the customers assigned
Defines and Negotiates Contracts with the Customers assigned
Develops with the support of E-Trade Marketing, specific Sales Arguments to achieve the Strategic Goals of the customers assigned
Negotiates with customers the Annual / Session Promotion Plan according to Marketing plan
Trade Spending for the customers assigned
Keeps Trade Spending within the Guidelines established by the Ferrero Commercial Policy
Approves payments
Ties Trade Spending to specific Business-driving Activities (Promotions, 2nd Placements, etc.)
Analyses trade spending and ensures the best return on investment
Respect and improve the Profit and Loss by customer
Check and calculate distributor trading terms reimbursement
Deployment & Control
Clearly Communicates with EC team the Agreements reached with Customers and the Action Plan (promotions, etc.) to be deployed on the Market
Monitors the actual in-store deployment of actions at national level, follow up and coordinates with regional sales teams to ensure local execution is aligned with defined plans and policies
Monitors Sales, Stocks & Building Blocks KPIs for the customers assigned
Maintain the assigned assortment through on time listing and code opening
Data analysis
Collect and analyze total E-business performances and market trends
Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI..)
Other tasks assigned by line manager or company
About You:
Transversal Competency:
Result Oriented
Focus on results
Make decision
Leading change
Be flexible and manage ambiguity
Be active agents for change
Be able to aquire new skill/knowledge
Organizational Integration
Optimize processes
Encourage synergy and cooperation
Professional Competency
Strong analytical, E-account management and negotiation skills,
E-platform knowledge ,top to top cooperation experience;
E-market knowledge,E channel KPI knowledge
Must have MT /TT market knowledge, Nice to have E-commerce Retail Structure
Joint annual Channel & Customer Plan; knowledge of E-Commercial Logistics;
Familiar with the E-distribution system:
Industry trend insight
Familiar with the distribution methods of e-commerce platforms
Development and selection of distributors:
General Skills
Has traditional E-commerce and EDT management experience
Proactive, dynamic, responsible, able to work under pressure and meet deadlines
Has strong data based analytical skills
Be fluent in oral and writen English
Advanced Microsoft Office user
What We Offer:
Careers with caring built in - discover our benefits here.
About Ferrero:
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero:
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.