锦鲤求职岗位描述
岗位职责
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
◆ Innovation & Product Development
◆ Lead end-to-end beverage innovation from ideation through commercial launch, translating consumer trends and market insights into differentiated product offerings that drive brand relevance and business growth.
◆ Manage the full NPD lifecycle, including concept validation, formulation, testing, and go-to-market execution with cross-functional partners.
◆ Build and maintain a robust beverage innovation pipeline that balances quick-win line extensions with breakthrough platform innovations.
◆ Responsible for customer value proposition and GTM strategy development to ensure successful launch.
◆ Category Business Management
◆ Own P&L accountability for the beverage category, driving top-line revenue growth, margin improvement, and market share expansion.
◆ Develop and execute category strategies, pricing architecture, and portfolio optimization plans to maximize business performance.
◆ Analyze sales data, consumer insights, and competitive landscape to identify growth opportunities
and mitigate category risks.
◆ Cross-functional Leadership & Execution
Lead cross-functional teams (R&D, Marketing, Operations, Supply Chain) to align on product vision,
priorities, and launch timelines.
Establish clear KPIs and post-launch performance tracking mechanisms to measure success and
drive continuous improvement.
◆ Serve as the primary category expert and strategic partner to senior leadership on beverage
portfolio decisions.
岗位要求
Required Experience, Knowledge, Skills and Abilities
◆ 7 years+ of experience in FMCG or retail experience with innovation and marketing background
◆ Extensive experience in category strategy development, business analytics and portfolio management experience expected to have strong strategic thinking to design platform architecture and generate actionable business growth plans.
◆ Strong communication skills and project management capability to collaborate with cross-
functional teams (Supply Chain, Store Operations, Marketing) and drive new initiative
implementation from pilot to national scale.
◆ Self-motivated, results driven, strong learning agility and attention to details ◆Excellent English
and Chinese both in oral and written
◆ Deep passion for coffee and Starbucks brand lover preferred.
Leadership Core Competencies in Starbucks
◆ Creating a culture of warmth and belonging, where everyone is welcome by demonstrating
authenticity and inclusion.
◆ Acting with courage, challenging the status quo by demonstrating candor, innovation and
courage.
◆ Being present, connecting with transparency, dignity and respect by demonstrating trust-based
relationships
◆ Delivering our very best in all we do, holding ourselves accountable for results by demonstrating
excellence and accountability