锦鲤求职锦鲤求职

星巴克

director, category(J102519)

  • 社招
  • 上海
  • 市场营销
  • 发布于 2026-08-04
原岗位链接 ↗

岗位描述

岗位职责
◆ Responsibilities and essential job functions include but are not limited to the followings:
◆ Consumer Insight Evolvement: Lead on advance customer research methodologies development — including ongoing U&A and need-state tracking—to accurately capture and anticipate emerging category trends.
◆ Portfolio strategy development: Define product platform propositions, strategic product roles, and pricing architecture
◆ Strategic Incubation: Continuously navigate, identify, and pilot incremental business opportunities to future-proof and update the category strategy.

岗位要求
◆ Business analytics/ Portfolio management experience preferred, expect to have strong strategic thinking and business analytics skill to generate business insights and actionable improvement plan
◆ Strong communication skill and project management capability to collaborate with cross functions and drive new project implementation
◆ Strong ownership with sense of urgency
◆ Consulting or Business Analytics experience preferred
◆ Good storytelling skill preferred
◆ Coffee lover and Starbucks brand lover preferred

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