锦鲤求职岗位描述
岗位职责
Responsibilities and essential job functions include but are not limited to the following:
Product Innovation
◆ Capability to catch market intelligence, category trend and consumer insights.
◆ Transform the insights to attainable concept ideation and innovation map, support line manager to deliver 3Y innovation strategy and pipeline.
◆ Work with R&D to develop outstanding formulation and lead bottle and packaging design.
◆ Work with research agencies to validate concepts, package and product related tests to ensure winning launch.
◆ Work with cross functional teams on full innovation cycle from product prototypes to plant trial and final commercialization. Owner of core innovation gatekeeper and project timeline management.
◆ Proactively track and push forward key milestones in each NPD project to make sure on time and on quality launch.
Brand Communication
◆ Build brand assets (including positioning, product storytelling contents) that fit with Starbucks RTD brand proposition and tonality.
◆ Manage multi-agency to work out compelling new product launch toolkits including big idea, key visuals, brand videos or social contents.
◆ Transform product storytelling to influence internal stakeholders (Online and Offline business team) and external partnership to ensure key message delivered.
◆ Lead NPD launch campaign and work with cross-functional teams on PR communication, media placement or offline events etc.
岗位要求
Required Knowledge, Skills and Abilities
◆ 5+ years FMCG industry working experience.
◆ Product marketing background and brand management experience is preferred.
◆ End-to-end marketing experience and knowledge would be a plus.
◆ Passion for creativity and innovations with eager to drive business growth.
◆ Business acumen and strong analytical skills.
◆ Excellent communication and interpersonal skills with cross-function teams and stakeholders.
◆ Fluent written and oral English skills with capability of international/global communication.
◆ Passionate in coffee and premium RTD beverage.