岗位描述
职位介绍
Primary Function
职责概述
Manage the development and implementation of strategic initiatives and operational strategies to achieve short-term and long-term growth objectives for the organization.
Lead projects and team members including cross functional team such as Service, R&D, RA and Value expansion team etc. to accomplish product launch, pricing, promotion, technical application, field execution, scientific supports to achieve business objectives.
Potentially manage team member to build successor
Major Responsibilities
主要职责
Accounted for assigned business target achievement
Manage to assess and define market size and opportunities in the plan process.
Develop and implement marketing plan on strategies, tactics, programs, communication and tools to achieve sales and margin goals.
Determine new product launch plan including financial planning, positioning, pricing, promotion and communication based on strategic goals in the target segment
Drive brand business by rolling out with flawless executions on sales team, scientific leadership and customer satisfaction.
Conduct trainings and develop localized training materials to consistently communicate key brand message, enhance sales team’s professional knowledge and barrier handlings to align brand strategies.
Closely work with global contacts to ensure brand strategy alignment, resources integration and localized communication & sales materials
Engage and manage KOL to increase influential.
Monitor healthcare policy, market trends, competitive status and customer insight as well as brand performance to evaluate the effectiveness of marketing activities.
Conduct joint field calls with sales team members to provide field coaching and gather customer needs and competitive information.
Requirement(education, background,…etc)
要求
Bachelor and above degree in relevant majority
3+ years relevant working experiences / Sr. role need 5+ years relevant relevant working experiences
Good communication and English skills
The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.
工作种类
Product Management
业务部门
CRLB Core Lab
工作地点
China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
其他工作地点
工作轮岗
Standard
出差
Not specified
医疗监督
Not Applicable
主要工作内容及情况
Not Applicable