锦鲤求职岗位描述
Role Purpose 职位目标
In this role, you will be responsible for developing and executing the portfolio and brand strategy for HIV treatment products, translating market, customer and scientific insights into clear strategic priorities and high-quality execution across the product life cycle.
The role will lead the integration of promotional materials and promotional activities to deliver a consistent brand narrative and coordinated customer experience across channels. The ideal candidate combines strategic thinking, strong pharmaceutical and medical knowledge, proven life-cycle management experience, and effective cross-functional leadership.
Key Accountabilities/Responsibilities主要工作职责
Strategic Planning & Life-Cycle Management:
· Develop and execute the strategy and annual brand plan for the HIV treatment portfolio, with clear objectives, priorities, customer segmentation, positioning, messaging and performance measures.
· Generate actionable insights through market analysis, competitive intelligence, customer understanding and relevant research, and translate these insights into strategic choices and execution priorities.
· Lead product life-cycle management, including indication, evidence, access, channel and customer opportunities, to maximize sustainable portfolio value across different stages of the product life cycle.
· Apply strategic and analytical thinking to identify growth opportunities, anticipate risks and recommend evidence-based actions.
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Integrated Promotion & Execution:
· Lead the end-to-end planning, development and integration of promotional materials, including detail aids, slide decks, digital content and other customer-facing assets, ensuring consistency with brand strategy and scientific evidence.
· Design and execute integrated promotional activities and campaigns across appropriate channels, ensuring that content, timing, audience and field execution are coordinated as one plan.
· Drive effective content planning and asset utilization, reducing duplication and ensuring that materials and activities address priority customer needs and business objectives.
· Monitor execution quality and performance, capture field and customer feedback, and continuously optimize materials, channels and activities.
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Cross-Functional Leadership:
· Serve as the voice of the HIV treatment portfolio and collaborate closely with Medical Affairs, Sales, Market Access, Regulatory, Legal, Compliance, Market Research and other relevant partners.
· Lead cross-functional planning and execution, aligning stakeholders on strategic priorities, roles, milestones, deliverables and measures of success.
· Provide clear strategic direction to agencies and internal contributors, ensuring high-quality, timely and integrated delivery.
Qualifications/Requirements (Education / Experience / Competencies)
申请资格 / 职位要求 (教育背景 / 工作经验 / 知识与技能)
· University degree in medicine, pharmacy is must.
· Minimum of 5 years’ experience in brand or portfolio management，Proven experience in pharmaceutical product life-cycle management is required, with the ability to develop strategies and lead execution across different stages of the product life cycle.
· Demonstrated capability in strategic thinking, market and customer insight generation, portfolio or brand strategy development, and translation of strategy into executable plans.
· Solid understanding of pharmaceutical marketing, medical and regulatory environments;
· Strong cross-functional leadership, stakeholder management, analytical, problem-solving and agency-management skills.
· Excellent oral and written communication skills in English and Chinese, with proficiency in PowerPoint and Excel.