游艇新媒体&CRM专员

职位描述

主要职责Key Responsibilities
在快速发展的大昌行船舶业务环境下配合负责新媒体&CRM战略的执行；就职于大昌行船舶市场部确保新媒体&CRM战略落地及与业务战略和目标相匹配；担当大昌行船舶新媒体&CRM工作的发言人，连接公司内外的个人和部门来营造有效的新媒体市场生态系统来驱动明确的目标。
 执行新媒体战略(60%)
Implement digital Strategy (60%)
 与市场部经理一起设计执行新媒体战略，匹配业务发展目标
Work with Marketing Manager to design and implement the digital strategy in line with business goals
 协调SEO/SEM战略
Coordinate SEO/SEM Strategy
 协调媒体&社交媒体投放战略包括E-Com
Coordinate paid media & paid social strategy including E-Com
 配合公司不同部门&外部合作单位来传递新媒体战略
Coordinate with Team Stakeholders & Partners to deliver digital strategies
 负责大昌行船舶自有社交平台的生态系统
Own the DCH Boats owned social media ecosystems
 定期维护更新社交媒体确保素材和活动战略得到实现
Update regularly to ensure that latest content and events strategies are supported
 素材本地化(20%)
Assets Localization (20%)
 下载，本地化/制作市场素材并分享
Access, Localize/Produce Marketing Materials and Share
 为零售或批发业务提供素材
Provide assets to support retail and wholesale business
 执行CRM战略(20%)
Implement CRM Strategy (20%)
 与市场部经理一起设计执行CRM战略，匹配业务中长期的发展目标
Work with Marketing Manager to design and implement the CRM strategy in line with mid-long term commercial goals
 负责CRM数据体，持续优化流程来提升数据准确性
Own CRM database, continually optimizing the process to improve data capability & accuracy
 明确业务洞察，分享机会，风险和竞品市场信息
Identify business insights, opportunities, risks and intelligence
资历和技能 Qualifications And Skills
 本科学历，3-5年国际品牌在中国市场上新媒体和CRM运营经验
Bachelor’s degree with 3-5 years international brands digital & CRM operations in China Market
 新媒体&E-Com的实操能力
Hands on digital & E-Com capabilities
 具有逻辑性和分析能力
Logical and analytical
 优良的沟通能力，具备以客户为导向的商业意识
Excellent at communications and customer centric mindset
 有好奇心，创造力和灵活性
Curious, Creative and Flexible
 适应快速发展的业务环境
Thrive in a fast-paced environment