ME24102201 - Senior Marketing Executive - Leading Global Lifestyle Company

职位描述
Job Description

Develop and implement comprehensive marketing strategies to promote our toy products at events and exhibitions worldwide.

Collaborate with cross-functional teams to plan and execute marketing campaigns, ensuring effective brand messaging and engagement.

Manage end-to-end event marketing activities, including pre-event planning, on-site execution, and post-event analysis.

Conduct market research to identify industry trends, competitor analysis, and consumer insights to inform marketing strategies.

Drive digital marketing initiatives, including social media campaigns, email marketing, and content creation.

Collaborate with external stakeholders, such as event organizers, suppliers, and agencies, to ensure seamless execution of marketing activities.

Requirement

Bachelor's degree in Marketing, Business, or a related field.

Proven experience in event/exhibition marketing, preferably within the toy industry or a related field.

Strong understanding of marketing principles and strategies, with a focus on brand building and consumer engagement.

Excellent project management skills, with the ability to handle multiple projects simultaneously and meet deadlines.

Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Flexibility to travel domestically and internationally for events and exhibitions as required.Interested parties